Holiday specialist will add to luxury homes, accessible accommodation, facilities and services across the UK
HOLIDAYMAKERS will be able to take their pick of some seriously stunning accommodation next season – thanks to a major investment plan from Away Resorts.
The independent operator is spending £16 million on its UK sites as part of an ambitious expansion and renovation program.
It is adding new, luxury accommodation at each of its parks, including seafront views, hot tub lodges and accessible rental spaces. Hundreds of caravan bases will also be added, significantly increasing capacity, as well as electric vehicle charging points.
Pool and water sports facilities will be enhanced, too – with new splash parks, indoor pools and upgraded outdoor pools all part of the plan. The company has always prided itself on its varied food and drink offering and more investment will be made in new restaurant facilities, covered eating areas and extended local and seasonal menus. Other stand out features include the creation of a new high ropes course at Tattershall Lakes, in Lincolnshire. The move follows a highly successful year for the British operator which recorded a 41% rise in bookings, 32% rise in holiday home sales and recently acquired competitor, Aria Resorts.
The move makes Away Resorts one of the largest players in the booming staycation market – providing getaways for more than 750,000 guests a year.
Tim Gibson, Director at Away Resorts said the investment would help them continue to deliver an even better guest experience. He said: “This has been a fantastic year for the UK staycation market and we want to continue to offer the kind of fantastic accommodation, facilities, experiences and service we have become known for.
“Acquiring Aria Resorts has helped us take a major step forward – now we’re looking to capitalize on that by investing even more into our parks for the 2022 season and beyond.”