BUSINESSES are set to benefit from a new partnership between Hampshire Chamber of Commerce and a Southampton-based marketing strategist; announced in a press release this week.
A specialist in marketing coaching and training for small and medium sized enterprises (SMEs), All Star Marketing Club has won a tender to lead the Chamber’s full strategic marketing plan and embed it in the organisation, a job that will start as soon as possible.
The independent ‘voice of business’ has made the appointment to underpin the promotion of both its brand and core services including in-person and virtual events, business representation, coaching and training, and international trade support over the coming weeks / months.
Ross McNally, Hampshire Chamber’s Chief Executive and Executive Chair, told the press that key factors in awarding the rolling contract were All Star Marketing Club’s extensive expertise in what marketing involves for SMEs coupled with their in-depth knowledge of the small business marketplace and experience in subscription-based business models.
Ross said: “Our partnership is all about ensuring the business community know how their local Chamber can support them in being better connected, represented and promoted. Our members will benefit from the expert input of All Star Marketing Club in delivering the all-important communications they need to utilise the vast array of services we offer to support them on their journey to success.”
He concluded: “And from the non-member point of view, the new programme of marketing will mean more businesses get to know about us and everything we can do to help them and, in turn, the regional economy.”
All Star Marketing Club is well acquainted with how the Chamber works having been a member since 2014 and a provider of marketing training to members over recent years.
Victoria Vickery, Founder and Managing Director, said: “Being crowned the winner of the tender process has given us a superb opportunity to shape the way marketing will support the Chamber going forward.
“Working with Ross and the wider team at the Chamber is an absolute joy. They have such dedication to their members and a strong desire to support as many other local businesses as they can.
“That attitude, together with the fantastic services on offer, makes it very easy to take to market, and I’m confident the Chamber will continue to thrive as we spread that message far and wide.”
The appointment of All Star Marketing Club has been complemented by the recruitment of Marketing Executive Sophie Taylor into the Hampshire Chamber team.
“Sophie has an instrumental role to play in embedding the new strategy,” said Victoria. “To support her as she hones her marketing skills, Sophie has joined the All Star Marketing Club’s Inner Circle Programme which is a dedicated coaching and training programme for SMEs.”
PICTURED: Ross and Victoria stand together to mark new deal between the two businesses this week.