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Live Love Local bid back backing businesses

FAREHAM BOROUGH COUNCIL will be continuing its Live Love Local campaign to help support local businesses for another year, following a success first annum since it was founded late last year..

First launched in November 2021, the campaign was designed to support Fareham’s diverse range of unique, independent shops and food and drink businesses following the pandemic; helping them rally against competition from online and out of town shopping during the festive period.

The campaign was so successful and well received by residents and local traders that it was continued throughout 2022 using funding from the European Regional Development Fund.

Now the council has allocated a budget to continue to run the campaign for another year, until at least October 2023.


The Live Love Local website has been incredibly popular over the last year and grown to include even more traders as well as regular blogs on scenic walks, fun things to do, creative crafts, delicious recipes and much more.

The council’s Instagram account @FarehamBC is also dedicated to the Live Love Local cause.

Executive Leader of Fareham Borough Council Councillor Seán Woodward, said: “It is immensely gratifying when a campaign is so well received by the people it was designed for. Live Love Local started as a way of getting local traders through the Christmas period following the Covid pandemic and it has grown into a thriving online community, all supporting local businesses and celebrating our local area.

“I would encourage residents to take a look at the Live Love Local website as well our increasingly popular Instagram to find out more about what our incredible borough has to offer.”

PICTURED BY FAREHAM BOROUGH COUNCIL: Logo of ‘Live, love, local’ scheme run by the council.